July Ads Strategy
Customize and download the ads below as a PNG file. For help setting up your ads account and running your first ad check out this help guide.
Run one of the ads or both; incorporate some of the promotional ideas or all of them! The choice is yours. It will depend on your budget and how much effort you’d like to put into ads. Some months, you may want to do more than others. You may also want to change the suggested dates or campaign durations. This will be up to your discretion. Additionally, once you find an ad that is getting you results, you may want to continue to run that until your results diminish.
Note: Please follow all rules and regulations regarding advertising your services, specific listings, and all other real estate activities, on Facebook and online in your state. We cannot provide compliance information as every state is different. Check with your local Realtor association or real estate governance board for information on what is allowed and what is not.
Ad 1:
Pre-Listing Seller Guide (Leads Ad)
Campaign Type: Leads
Collect your leads using a Facebook form (More advanced option: collection using a landing page on your website). Choose one of the image options below, according to your brand and preferences. Feel free to customize as well!
✓ Special Ads Category?: Yes, select this to remain in compliance with Facebook ad rules regarding housing.
Dates: Anytime this month
Audience to Target:
- Age 18+, Male & Female, 20 mile radius around your location (you won’t be able to change this since it’s a Special Ad Category)
Additional Instructions:
- Collect lead contact information with a form within Facebook: Select highest volume and have very few form questions (i.e. just name and email or name, email & phone number)
- Select Manual Placements and make sure only Facebook and Instagram are selected for best results.
- Leave all other default selections. Budget is at your discretion but we recommend at least $20/day for optimal results.
- Call-to-Action: Send a message
- Image: Create a carousel with 2 of the images below (choose from the different design styles)
- Send a delivery email with your lead magnet that your leads have signed up for with your ad form (see your Monthly Lead Magnet page for a template to send)
Headline:
Get Your Home Ready to Sell—Before You List
Primary Text:
Thinking about selling your home in [City]?
The work you do before your listing goes live can make a big difference in how buyers see your home—and how smoothly the sale goes.
My free Pre-Listing Home Preparation Guide walks you through what to repair, clean, declutter, organize, and update before photos and showings. It also helps you decide which projects are worth your time and which ones you can skip.
Start preparing now so you can list with confidence later.
Download your free copy today.
Ad 2:
A Slower Market (Awareness Ad)
Campaign Type: Traffic
✓ Special Ads Category?: Yes, select this to remain in compliance with Facebook ad rules regarding housing.
Dates: Anytime this month
Audience to Target:
- Age 18+, Male & Female, 20 mile radius around your location (you won’t be able to change this since it’s a Special Ad Category)
Additional Instructions:
- Select Manual Placements and make sure only Facebook and Instagram Feeds are selected for best results.
- Leave all other default selections. Budget is at your discretion but we recommend at least $10/day for optimal results.
- Image: Share 3 of the slide images below.
- Call-to-Action: Your choice from: Call now, Contact us, Send email, Send message
- Link to your website or Instagram profile
Please note that with Awareness Ads, the goal isn’t necessarily getting direct leads. It’s to build your name recognition and brand so that when people think of buying or selling their home, your name is top of mind. It also increases the likelihood of people giving you their information in a lead form when they see future lead generation ads for you.
Headline:
Stop Waiting for the “Perfect” Market
Primary Text:
A slower market doesn’t automatically mean buyers can take their time.
Yes, you may have more options and a little more negotiating room—but well-priced homes in desirable areas can still move quickly.
The buyers who are in the strongest position aren’t trying to perfectly time rates, prices, and competition. They already know their budget, have their financing ready, and can act confidently when the right home appears.
Thinking about buying in [City]? Let’s build your strategy before you find the house you love.
Additional Promotional Activities:
Summer Home Search Happy Hour
Host a casual buyer Q&A at a local brewery, wine bar, or coffee shop.
“What’s My Home Worth?” Week
Promote a limited number of complimentary personalized home value reviews.
Local Business Summer Spotlight Series
Feature one local restaurant, shop, or service provider each week and cross-promote with them.
Pool or Patio Home Tour Collection
Create a curated list of homes with pools, screened porches, decks, or entertaining spaces.
Back-to-School Move Planning Sessions
Target families who want to move before or shortly after the school year begins.
Disclaimer: Not all ads work in all markets and the above instructions, images, and ad templates are suggestions based on our experience marketing and running ads. Even if no leads are gathered, visibility, credibility and brand awareness is increased, improving your ability to attract and win clients. We do not make any claims about specific results and are not at fault for any lack of results. We are also not responsible for any Facebook bans, campaign costs, or other ad issues.