FEBRUARY lead magnet
Below you’ll find your lead magnet for this month, a corresponding landing page you can set up to collect leads directly on your website, social media posts that correspond with this month’s lead magnet (found in the Monthly Social Media Calendar) and the email follow up to send to your new leads. If you need help setting up a landing page, you can find more information here.
To set up a successful lead magnet, take the following steps:
- Customize and download your lead magnet below
- Add a landing page to your website so you can collect the leads that sign up for your magnet. Customize and add one of the images below to your website page you’d like to use for lead collection. Then below the image, embed an email sign up form (usually in the form of HTML – depending on your email marketing platform)
- Add your link: When your lead collecting web page is done, take this URL and add it to your Instagram profile (link in bio)
- Create your email follow up automation on your email marketing platform so that when you get someone to sign up with your form, an email with the lead magnet is automatically sent to them. Use the entire email template and upload it into your email as an image, or just the image graphic with the template serving as a formatting guide – it’s up to you and how you’d like your email to look.
LEAD Magnet
Ultimate Guide to Moving to [City]
If you want an easy way to pull in relocation buyers (and nudge fence-sitters to raise their hand), this month’s lead magnet—The Ultimate Guide to Moving to [City]—does the heavy lifting for you. It’s the kind of “I need this” resource people actually save and share because it answers the big questions upfront: what it’s like to live there, where to look, what homes cost, and what the process looks like. That means when someone downloads it, they’re not just browsing—they’re signaling real intent. Use it to spark DM conversations, build your email list with locals + out-of-towners, and warm leads before you ever hop on a call—so your consults start with trust already in place.
LANDING Pages
Customize and download the landing page image, then add it to your website. Below the image you’ll want to place your email collection form. Depending on your website provider, this may be something you can add directly on there or you may have to add code or an HTML code block. Check out the help files on your email marketing platform (i.e. MailerLite, Active Campaign, MailChimp, etc.) if you need help adding a form to your website.
INSTAGRAM Post
Customize and download this Instagram post that you can use to promote your lead magnet. You can also use it as a social media ad!
INSTAGRAM Story
Customize and download this Instagram story that you can use to promote your lead magnet. You can also use is as a social media ad!
EMAIL Delivery
Email Delivery
Deliver your free guide with this email, then follow-up with the email on your Monthly Email Marketing page!
Note: Make sure you link the button to your lead magnet! The easiest way to do this is by customizing and downloading it as a PDF within Canva, then uploading it to Google Drive (which is free) and copy & pasting the link to that document into your email.
Subject Line:
It’s Here: Your Holiday Home Buyer Guide!
