FEBRUARY INSTAGRAM REELS
New to Instagram reels? They’re an amazing way to boost your visibility in the Instagram algorithm (especially to local buyers & sellers), as well as provide value to potential clients and showcase your knowledge!
Below, you’ll find instructions, examples and a caption for your Reel. We do not provide an actual template for the Reel because Instagram prefers that you add text and audio directly in their app, rather than upload a completely done-for-you video. Following this “Instagram’s best practices” rule ensures that your Reel gets as much reach and as many views as possible.
There are 10 Reels below so you can post twice per week, but feel free to get creative and do more! Please be sure to change all [CITY] placeholders to your actual city name. And make sure to get permission to share any listings that aren’t your own!
Learn more about how to post reels here.
Note: Please always get permission from the listing agent (if that’s not you!) before filming in any homes.
New Construction Areas To Watch In [City]
Strategy + Why It Works:
- Makes you the “in the know” local.
- Pulls in buyers and sellers.
- Easy DMs: “Where is this?” “Any incentives?”
- Simple series you can repeat monthly.
How to Film & Create This Reel:
1️⃣ Choose a trending audio
Pick something upbeat and save it.
2️⃣ Film 5–10 quick clips (ideas)
- 1–2 sec selfie intro
- “Now Selling / New Homes” sign
- Model home exterior (public view)
- Neighborhood entrance signs (2–3 areas)
- Amenities (pool/playground/trails)
- Nearby spots: coffee/grocery (exterior)
- Quick closing selfie
3️⃣ Add text overlays
- “New construction areas to watch in [City] 👀”
- “Area #1: [Name]”
- “Area #2: [Name]”
- “Area #3: [Name]”
- “Comment ‘BUILD’ for my list”
4️⃣ Customize and use the caption below.
5️⃣ Post and share
Share to Stories + add a poll: “New build this year?” ✅/❓
Caption:
If you’ve been thinking about a new build (or you just want to know where [City] is growing next), these 3 communities are definitely worth watching:
✨ [Community Name #1]
📍 [Area/Neighborhood] — great for [who it’s best for: families/first-time buyers/downsizers]
What I’m seeing: [quick highlight: incentives, lot sizes, quick move-ins, etc.]
🌿 [Community Name #2]
📍 [Area/Neighborhood] — close to [amenity: schools/highway/downtown/parks]
What I’m seeing: [quick highlight: new phase launching, price point, style of homes]
🏙️ [Community Name #3]
📍 [Area/Neighborhood] — perfect if you want [walkability/low maintenance/more space]
What I’m seeing: [quick highlight: townhomes vs single-family, builder reputation, demand]
Friendly reminder: with new construction, the model home is the marketing — I’ll help you compare builders, review incentives, and make sure you’re not missing fine print. 😅
Want me to send you the current price ranges + available homes in these 3? Send me a DM!
#newconstruction #NewHome #dreamhome #homebuyer #homebuying #CITY #CITYhomes #CITYrealestate
The Biggest Hidden Costs of Homeownership
Strategy + Why It Works:
- Stops “payment-only” thinking and builds trust fast.
- Helps buyers plan smarter (and avoid nasty surprises).
- Gets saves + shares because it’s genuinely useful.
- Sets you up for DMs: “Can you estimate this for my budget?”
How to Film & Create This Reel:
1️⃣ Choose a trending audio
Pick something steady/upbeat that works with quick text on screen (or use a simple voiceover if you prefer).
2️⃣ Film 5–10 quick clips (ideas)
1–2 sec selfie hook: “Don’t forget these costs…”
You pointing to text on screen
Quick shots: mailbox / yard / AC unit / roofline
Typing on a calculator or notes app
Walking through a doorway or front porch shot (quick transition clip)
“Call/text me” end screen or you waving
3️⃣ Add text overlays
Use one per clip:
“Hidden costs buyers forget 👀”
“Property taxes (can change!)”
“Home insurance”
“Utilities (higher than renting)”
“HOA fees + special assessments”
“Maintenance + repairs”
“Pest/termite + seasonal upkeep”
“Big replacements: roof / HVAC / water heater”
“Comment ‘COSTS’ for my estimate checklist”
4️⃣ Customize and use the caption below.
5️⃣ Post and share
Share to Stories with a poll: “Which one surprised you most?” Taxes / Repairs / HOA / Insurance
Caption:
Buying the house is one thing… owning it is where the surprise expenses like to show up 😅
Here are a few “hidden” costs I tell buyers to plan for:
🔧 Maintenance + repairs — something will break. It’s a canon event.
🌿 Yard + landscaping — tools, mulch, lawn care, trees that suddenly need attention
🧾 Property taxes + insurance changes — payments can shift year to year
⚡️ Utilities — bigger space = bigger bills (especially heating/cooling)
🧼 The “new house” purchases — blinds, paint, rugs, shelving… it adds up FAST
🏠 HOA fees (if applicable) — plus special assessments can pop up
Pro tip: I always recommend having a “home fund” set aside after closing so the first surprise doesn’t feel like an emergency.
Thinking about beginning your home search? Let’s chat about what you’re looking for!
#NewHome #dreamhome #homebuyer #househunting #CITY #CITYhomes #CITYrealestate #CITYRealtor
3 Cozy [City] Spots to Grab a Cocktail This Valentine’s Day
Strategy + Why It Works:
Lifestyle content attracts locals (and future buyers) without feeling salesy.
Easy “save + send” Reel—people share date night ideas fast.
Builds community authority: you’re the go-to for “where to go” in [City].
Perfect soft CTA: “Want a list of romantic neighborhoods too?”
Keeps you top-of-mind when someone’s thinking about moving (or listing).
How to Film & Create This Reel:
1️⃣ Choose a trending audio
Pick something steady/upbeat that works with quick text on screen.
2️⃣ Film 5–10 quick clips (ideas)
- 1–2 sec selfie hook: “Don’t forget these costs…”
- You pointing to text on screen
- Quick shots: mailbox/yard/AC unit/roofline
- Typing on calculator or notes app
- “Call/text me” end screen or you waving
3️⃣ Add text overlays
Use one per clip:
- “Hidden costs buyers forget 👀”
- “Property taxes (can change!)”
- “Home insurance”
- “Utilities (higher than renting)”
- “HOA fees”
- “Maintenance + repairs”
- “Pest/termite + seasonal upkeep”
- “Big replacements: roof / HVAC / water heater”
- “Comment ‘COSTS’ for my estimate checklist”
4️⃣ Customize and use the caption below.
5️⃣ Post and share
Share to Stories with a poll: “Which one surprised you most?” Taxes / Repairs / HOA / Insurance
Caption:
Whether it’s date night, girls night, or a “me + a martini” situation… here are 3 cozy spots in [City] that feel extra romantic this time of year 👇
🥂 [Spot #1] — dim lighting, comfy booths, and the kind of drinks you take pics of
🍷 [Spot #2] — perfect for a slow sip + good conversation (order the [signature drink])
🕯️ [Spot #3] — intimate vibe, great music, and a “stay for one more” energy
Want a list of more date-night spots in [City] (cocktails + dessert included 😌)? Comment “VDAY” and I’ll send it!
#ValentinesDay #DateNight #CocktailBar #thingstodoinCITY #ExploreCITY #HappyHour #LocalSpots #CITYGuide #CITYliving
How to Save on Buying a Home This February
Strategy + Why It Works:
- Lifestyle content that still keeps you top-of-mind as the local expert.
- Gets shares/saves (people are always looking for date-night ideas).
- Warms up future clients without “selling real estate.”
- Easy to turn into a monthly series: “3 spots for…” (patio drinks, mocktails, brunch, etc.)
How to Film & Create This Reel:
1️⃣ Choose a trending audio
Pick something romantic/upbeat (or a chill vibe audio) and save it.
2️⃣ Film 5–10 quick clips (ideas)
- Quick selfie hook: “3 cozy cocktail spots in [City] for Valentine’s Day…”
- Exterior sign of Spot #1
- Quick ambiance clip (lights, bar, booths)*
- Drink cheers / drink close-up*
- Repeat for Spot #2 and #3
- Closing selfie: “Want my full date-night list?”
*Film only where allowed—stick to quick, respectful clips.
3️⃣ Add text overlays
- “3 cozy [City] cocktail spots 🍸💘”
- “1) [Spot Name] — [vibe: dim lights / speakeasy / fireplace]”
- “2) [Spot Name] — [vibe]”
- “3) [Spot Name] — [vibe]”
- “Save this for date night”
- “Comment ‘DATE’ for my full list”
4️⃣ Customize and use the caption below.
5️⃣ Post and share
Share to Stories + add a poll: “Valentine’s vibe?” 🍸Cocktails / 🍝Dinner / 🏠Staying in
Caption:
February is honestly one of the most underrated months to buy — and there are a few ways to keep more money in your pocket 👇
💰 Ask for seller concessions
Instead of dropping the price, sellers can credit you money toward closing costs (or even a rate buy-down).
📉 Shop your lender options
Rates + fees can vary a lot. A quick comparison can save you thousands over time.
🛠️ Don’t ignore “almost perfect” homes
Cosmetic fixes (paint, fixtures, landscaping) can be cheaper than competing for the fully-updated listing everyone wants.
🕰️ Use timing to your advantage
Less competition than spring = more negotiating power and fewer bidding wars.
🔍 Get strategic with inspections
An inspection can reveal repair credits or fixes you can negotiate before you close.
Want me to run numbers on what concessions + a rate buy-down could look like for your price range in [City]? Comment “FEB” and I’ll message you. 📩
#HomeBuyingTips #FirstTimeHomeBuyer #RealEstateTips #HouseHunting #RealEstateAgent #RealtorTips #CITY #MovingToCITY #CITYhomes #FebruaryHomeBuying #HomeBuyers
Love is in the Air
Strategy + Why It Works:
- Fun + seasonal = high engagement without feeling salesy.
- Easy for viewers to relate, save, and send to friends.
- Softly reminds people you’re active and available if they’re thinking about moving.
- Works great as a quick series (1 per week in February).
How to Film & Create This Reel:
1️⃣ Choose a trending audio
Pick a Valentine’s/romantic trending sound (or anything playful + upbeat).
2️⃣ Film 8–12 quick clips (ideas)
- Selfie hook: “Love is in the air… and so are these homes 👀”
- Property 1: quick porch/exterior + best feature (1–2 clips)
- Property 2: cozy living room/fireplace/natural light (1–2 clips)
- Property 3: kitchen detail (island, backsplash, pantry) (1–2 clips)
- Property 4: primary suite/backyard/patio (1–2 clips)
- Quick “favorites” shot: you pointing at the screen or doing heart hands
- Closing clip: “Want the details? DM me ‘LOVE’ 💌”
Tip: Keep each property to ~2 seconds per clip so it feels fast + bingeable.
3️⃣ Add text overlays (keep it simple)
- “Love is in the air 💘”
- “4 featured homes in [City]”
- “#1: [Neighborhood/Area] — [1 standout feature]”
- “#2: [Neighborhood/Area] — [1 standout feature]”
- “#3: [Neighborhood/Area] — [1 standout feature]”
- “#4: [Neighborhood/Area] — [1 standout feature]”
- “DM me ‘LOVE’ for price + pics + tour times”
4️⃣ Customize and use the caption below.
5️⃣ Post and share
Share to Stories + add a question sticker: “What do you need in your dream home?”
Caption:
Because nothing says Valentine’s week like casually falling in love with a new kitchen, a dreamy backyard, or a living room that needs a cozy movie night. 😅
Here are 4 available homes I’m featuring right now 👇
🏡 [Address/Neighborhood] — [Beds]/[Baths], $[Price]
Best feature: [Open layout / chef’s kitchen / natural light]
🏡 [Address/Neighborhood] — [Beds]/[Baths], $[Price]
Best feature: [Backyard/patio/fireplace/bonus room]
🏡 [Address/Neighborhood] — [Beds]/[Baths], $[Price]
Best feature: [Updated kitchen / walkable location / charm]
🏡[Address/Neighborhood] — [Beds]/[Baths], $[Price]
Best feature: [Primary suite / curb appeal / move-in ready]
Want the links + full details on these 4 (and a few more that fit your vibe)?
DM me “LOVE” and I’ll send them over 💌
#HomesForSale #RealEstate[City] #LivingIn[City] #HouseHunting #ValentinesDay #JustListed #NewListing #Realtor #RealEstateAgent #HomeTour #MoveTo[City] #HomeBuyers #dreamhome
Free Things to Do in [City] This Month
Strategy + Why It Works:
- Quick-save content people actually use (high saves + shares).
- Positions you as the local plug, not just “a realtor.”
- Brings in DMs: “Where is this?” “Any kid-friendly options?”
- Easy monthly series you can batch: same format, new list.
How to Film & Create This Reel:
1️⃣ Choose a trending audio
Pick something upbeat that fits quick cuts.
2️⃣ Film 5–10 quick clips (ideas)
- Selfie hook: “Free things to do in [City] this month…”
- Downtown streets / skyline / mural
- Park/trail footage
- Farmers market or community event sign
- Library / museum exterior
- Coffee shop exterior (for a “walk + explore” vibe)
- Quick closing selfie
3️⃣ Add text overlays
- “FREE things to do in [City] this month ✅”
- “1) [Event/Place] — [Day/Area]”
- “2) [Event/Place] — [Day/Area]”
- “3) [Event/Place] — [Day/Area]”
- “4) [Event/Place] — [Day/Area]”
- “Save this + follow for weekly local picks”
4️⃣ Customize and use the caption below.
5️⃣ Post and share
Share to Stories + add a poll: “Weekend plans?” ✅ Need ideas / 😌 Staying in
Caption:
If you’re trying to get out of the house without wrecking your budget, here are a few free ideas to add to your calendar 👇
🌳 Hit a local park or greenway — pack coffee + do a “hot girl walk” (or dad walk, no judgment)
🎶 Free live music nights — check breweries + town squares (they sneak these in all the time)
🖼️ Museum/free admission days — many spots have a free day each month
📚 Library events — yes, libraries are cool again (book clubs, workshops, kids stuff)
#CITY #CITYliving #thingstodoinCITY #ExploreCITY #CITYactivities
Buy a Home in February or Wait Til Spring?
Strategy + Why It Works:
- Answers a super common question (easy views + saves).
- Shows you’re strategic, not pushy.
- Creates DMs from people who are “on the fence.”
- Sets you up to offer a quick personalized game plan.
How to Film & Create This Reel:
1️⃣ Choose a trending audio
Pick something upbeat or “thinking/decision” style audio.
2️⃣ Film 5–10 quick clips (ideas)
- Selfie hook: “February vs spring—here’s the real difference…”
- You holding two sticky notes: “FEB” and “SPRING”
- Quick shots of homes/streets/for-sale signs
- You typing “pros/cons” in Notes app
- Closing selfie: “Want help deciding?”
3️⃣ Add text overlays
- “Buy in Feb or wait for spring? 🤔”
- “February: less competition”
- “February: negotiating power can be better”
- “Spring: more listings”
- “Spring: more buyers (multiple offers)”
- “Best answer: depends on your timeline + budget”
- “Comment ‘PLAN’ for a quick strategy”
4️⃣ Customize and use the caption below.
5️⃣ Post and share
Share to Stories with a poll: “When are you buying?” Feb/ASAP 🌟 or Spring 🌷
Caption:
Buy a home in February… or wait ’til spring? 🏡❄️🌷
Here’s the honest take (because everyone asks 😅):
Why February can be a win:
✅ Less competition = fewer bidding wars
✅ More negotiating power (price, repairs, closing costs)
✅ Sellers right now are usually serious about moving
✅ You can lock something in before the spring rush
Why spring can be tempting:
🌷 More inventory hits the market
🌷 More options for neighborhoods/layouts
🌷 But… more buyers = more multiple offers + higher prices
My rule of thumb: if you find a home you love in February and the numbers make sense, don’t wait just for the season — spring doesn’t always mean “better,” it often means “busier.”
Want me to look at your budget + goals and tell you which timing makes more sense in [City]? DM me and let’s chat about your goals!
#HomeBuying #HouseHunting #RealEstateTips #RealtorTips #CITYhomes #CITYrealestate #HomeBuyers #MarketUpdate #BuyersMarket #RealEstateAgent #HomesForSale
3 Things That Influence Home Value
Strategy + Why It Works:
- Quick, educational, and super shareable (great for saves).
- Helps buyers shop smarter and sellers price better.
- Positions you as a market expert without sounding salesy.
- Easy CTA to start conversations: “Want a value range for your home?”
How to Film & Create This Reel:
1️⃣ Choose a trending audio
Pick something steady/upbeat that works with 3 quick on-screen points.
2️⃣ Film 5–10 quick clips (ideas)
- Selfie hook: “3 things that influence home value—besides pretty finishes…”
- Pointing to text on screen (3 cuts)
- Clip of a neighborhood street/park
- Clip of a kitchen/living room detail
- Closing clip: you + “Want a quick value check?”
3️⃣ Add text overlays
- “3 things that influence home value 👇”
- “1) Location + neighborhood demand”
- “2) Layout + size (bed/bath + functionality)”
- “3) Condition + big-ticket systems (roof/HVAC/windows)”
- “Comment ‘VALUE’ for a quick estimate”
4️⃣ Customize and use the caption below.
5️⃣ Post and share
Share to Stories with a question sticker: “What do you think matters most—location, layout, or condition?”
Caption:
There are a million opinions on what “adds value”… but these 3 factors almost always matter:
📍 Location + neighborhood
School zones, commute time, walkability, nearby amenities, and even the street you’re on can change value fast.
🧱 Condition + big-ticket updates
A home that’s well-maintained (roof, HVAC, windows, plumbing) will usually beat a bigger home with “projects” — because buyers don’t want surprises.
📐 Layout + functional space
Open flow, usable square footage, bedroom count, storage, and a layout that makes sense can impact value more than fancy finishes.
Want a quick value check on your home in [City] (and what would actually increase it)? DM me and I’ll do a free home valuation!
#HomeValue #RealEstateTips #RealtorTips #Homeowners #RealEstateAgent #CITYrealestate #CITYliving #HomeSelling #HomeBuying #HouseHunting #SellerTips #RealEstateAdvice
3 Things to NEVER Do As a Buyer
Strategy + Why It Works:
- “Don’t do this” content grabs attention fast (high watch time).
- Protects buyers from common mistakes (trust-builder).
- Gets shares because people tag friends who are buying.
- Perfect setup for DMs: “Can you look at my situation?”
How to Film & Create This Reel:
1️⃣ Choose a trending audio
Pick something punchy or suspenseful that fits quick “1, 2, 3” text.
2️⃣ Film 5–10 quick clips (ideas)
- Selfie hook: “If you’re buying a home, don’t do these 3 things…”
- 3 quick cuts of you holding up 1, 2, 3 fingers
- Close-up of a “calculator / bank app / paperwork” vibe shot
- You shaking your head “no” for emphasis
- Closing selfie: “Want the full buyer checklist?”
3️⃣ Add text overlays
- “3 things to NEVER do as a buyer 🚫”
- “1) Open new credit (cards/loans)”
- “2) Make big purchases before closing”
- “3) Skip inspections or due diligence”
- “Comment ‘CHECKLIST’ for my buyer must-dos”
4️⃣ Customize and use the caption below.
5️⃣ Post and share
Share to Stories with a poll: “Are you buying in the next 6 months?” ✅ Yes / 🤔 Not sure
Caption:
Open houses are fun… but a few moves will get you side-eyed real fast 😅👇
🚫 Don’t treat it like your home
No hopping on beds, opening every drawer like it’s a scavenger hunt, or letting kids go full tornado mode.
🚫 Don’t talk strategy out loud
I’ve heard buyers say “we’d offer $___” or “this one needs work” while the listing agent is 3 feet away. Save that convo for the car. 😬
🚫 Don’t ignore the sign-in / rules
If they ask you to sign in, remove shoes, or keep doors closed… do it. It’s someone’s home and they’re watching. 👀
Bonus tip: if you have questions or you’re thinking about making an offer, bring your agent (or message me). Open houses are for browsing, but strategy is what gets you the keys 🔑
#OpenHouse #HomeBuyingTips #HouseHunting #RealEstateTips #RealtorTips #FirstTimeHomeBuyer #RealEstateAgent #RealEstateCITY #LivingInCITY #BuyerTips #HomeTour
3 Things to Know About [Neighborhood]
Strategy + Why It Works:
- Hyper-local content attracts the right people (future buyers + relocators).
- Shows you’re a neighborhood expert, not a generic agent.
- Gets saves/shares from people comparing areas.
- Easy CTA: “Want homes under $X in this neighborhood?”
How to Film & Create This Reel:
1️⃣ Choose a trending audio
Pick something chill/upbeat that won’t distract from the info.
2️⃣ Film 5–10 quick clips (ideas)
- Selfie hook at/near the neighborhood: “3 things to know about [Neighborhood]…”
- Neighborhood sign / main entrance
- Quick street or homes vibe shot
- A nearby “anchor” spot: coffee shop / park / trail / shopping (exterior)
- Optional: map shot on your phone (zoomed out)
- Closing selfie: “Want my current listings here?”
3️⃣ Add text overlays
- “3 things to know about [Neighborhood] 👇”
- “1) Vibe: [walkable / family-friendly / trendy / quiet]”
- “2) Best for: [first-time buyers / commuters / young families / downsizers]”
- “3) Nearby: [park/trail] + [coffee/shops] + [easy commute]”
- “Comment ‘[NEIGHBORHOOD]’ for listings + price ranges”
4️⃣ Customize and use the caption below.
5️⃣ Post and share
Share to Stories + add a question sticker: “What neighborhood should I cover next?”
Caption:
If you keep hearing people say “we really want to live in [Popular Neighborhood]” …here’s what you should know before you start house hunting 👇
📍The vibe is the whole point
[Neighborhood] is known for [walkability / cute streets / local restaurants / parks / nightlife / family-friendly feel]. It’s the kind of area where you actually use your neighborhood.
💰You’ll usually pay a premium
Because demand stays high, homes here often sell faster and for more than similar homes nearby. (Location, charm, and convenience aren’t cheap 😅)
🏡Inventory can be tight — so you need a plan
The best homes don’t always sit around. Being pre-approved, knowing your must-haves, and moving quickly can make or break getting into this neighborhood.
Want me to send you what’s currently available in [Popular Neighborhood] (plus a few nearby “similar vibe” options)? Send me a message! 📩
#CITYliving #CITYhomes #CITYneighborhoods #CITYrealestate #NeighborhoodGuide #MovingTo[City] #HouseHunting #HomeBuyingTips #RealEstateAgent #RealtorTips #LocalGuide #HomesForSale
