Summer listing season is here, and you’re probably watching other agents post gorgeous property photos while you’re wondering where all YOUR leads & listings are hiding.
Here’s the truth: getting listings isn’t just about luck or having years of experience. It’s about being strategic, consistent, and honestly, a little bit clever about how you position yourself in the market.
Whether you’re sitting on zero listings right now or you’ve already got a few and want to maximize their impact, this guide is going to change how you approach summer real estate marketing. We’re talking real strategies with actual steps you can implement starting today.
Part 1: How to Actually Get Real Estate Listings This Summer
1. The “Summer Market Expert” Strategy
Position yourself as THE go-to agent for summer market conditions. I know, easier said than done! Most agents talk about real estate in general terms, but summer buyers and sellers have specific concerns and motivations. Here’s how to attract those local leads & address their specific concerns:
- Create a weekly “Summer [City] Market Update” Reel or post every Tuesday
- Research and share three specific data points: average days on market, price changes from last month, and inventory levels compared to last summer
- Interview a local mortgage broker about summer lending trends and share the insights. Everyone is curious what interest rates are doing and how it affects them as buyers and sellers
- Reach out to 10 past clients each week asking about their summer plans and if they know anyone considering a move – stay top of mind with your sphere!
- Host a “Summer Market Breakfast” at a local coffee shop and invite potential sellers from your sphere. Focus on creating connections and providing valuable information without making them feel pressured.
2. The Pre-Listing Consultation Magnet
Stop waiting for people to call you about listing their home. Create content that makes them want a consultation!
Here’s how:
- Create a “Summer Selling Checklist” with 15 specific items homeowners should address before listing. Use this as a Facebook ad, social media post, blog post, or add it to your monthly email or mailer newsletter
- Film a 3-minute video walking through a home pointing out summer-specific staging tips or mistakes
- Offer free “Pre-Listing Home Assessments” and promote them through Facebook posts and Instagram stories. Or you could even send it as a postcard in the mail!
- Partner with a local landscaper to offer joint “Curb Appeal Consultations”
- Send handwritten notes to expired listings from last summer saying “The market’s different this year – let me show you why”
Grab a FREE summer content calendar here!
3. The Neighborhood Specialist Approach
Become known as the expert for specific neighborhoods, not just real estate in general. That way when someone is considering listing their home, they’ll think of your name first!
Here’s how to do it:
- Pick 3-5 neighborhoods and visit them weekly, taking photos of sold signs, new construction, or market activity. Also make sure to get some great pictures of the neighborhood amenities & any picturesque streets or areas within the communities for your social media & marketing materials.
- Create neighborhood-specific content showing recent sales, price trends, and what buyers are looking for in each area
- Door knock 20 homes per week in your target neighborhoods with a “Neighborhood Market Report” flyer or postcard you created. Or grab a door hanger from the Restate Social Marketing Vault!
- Host monthly “Coffee with Questions” sessions at local businesses in each neighborhood
- Contact homeowners who bought in these neighborhoods 5-7 years ago – they might be ready to upgrade
Part 2: How to Promote Listings This Summer (Even Without Any)
Here’s where it gets interesting. You don’t need your own listings to look like a successful, active agent. You just need to be smart about how you create content and position yourself.
4. The “Market Showcase” Strategy
Feature the market in general while subtly promoting your expertise.
Take Action:
- Create “This Week in Local Real Estate” posts featuring interesting listings from your MLS (always credit the listing agents)
- Film “Property Tour” style videos of open houses in your area, mentioning they’re hosted by colleagues
- Share “What Sold This Week” posts with photos and details, positioning yourself as the market expert who tracks everything
- Create comparison posts: “Similar homes, different prices – here’s why” using active listings
- Host live Instagram or Facebook sessions touring neighborhoods and discussing what you’re seeing
5. The “Buyer’s Guide” Content Series
Create content that attracts buyers, which attracts sellers who want to reach those buyers.
Take Action:
- Film “First-Time Buyer Mistakes” videos using examples from current listings
- Create neighborhood guides with pros and cons for different buyer types
- Share “What $300k Gets You in Different Areas” posts with actual listing examples
- Document the home buying process step-by-step using a current client’s journey (with permission)
- Host virtual buyer education seminars monthly and promote them heavily
6. The “Behind the Scenes” Approach
Show the work you do even when you don’t have listings.
Take Action:
- Document your prospecting activities: “Today I’m researching expired listings from last summer”
- Share your continuing education: “Just finished a course on summer staging strategies”
- Film yourself preparing CMAs for potential sellers: “Working on market analysis for a homeowner considering selling”
- Show client meetings (faces hidden): “Consultation with potential sellers about timing their move”
- Create “A Day in the Life” content showing all the non-listing work agents do
7. The “Market Analysis” Authority
Become the agent people turn to for market insights.
Take Action:
- Pull MLS data weekly and create simple charts showing market trends
- Compare current summer activity to last year’s data in easy-to-understand graphics
- Reach out to other agents monthly asking about market conditions in their areas, then share the insights
- Contact local builders, contractors, and mortgage brokers for their perspective on market activity
- Create monthly “State of the Market” reports and share them with your entire database
8. The “Community Connection” Method
Build relationships that lead to referrals and eventually listings.
Take Action:
- Sponsor a local Little League team or summer camp and share updates about community involvement
- Volunteer at community events and document your participation (not in a braggy way)
- Partner with local businesses for cross-promotion: feature them, they mention your services
- Host “Real Estate and Coffee” informal meetups monthly at different local businesses
- Create content highlighting local businesses and neighborhood amenities that make areas desirable
Making It All Work Together
The key to summer success isn’t picking one strategy – it’s combining several and being consistent. Here’s your weekly action plan:
Monday: Create market update content and reach out to 10 people in your database
Tuesday: Visit target neighborhoods and create location-specific content
Wednesday: Film educational content or behind-the-scenes videos
Thursday: Engage with community partners and create partnership content
Friday: Follow up on leads from the week and plan next week’s content
Want to Make Marketing Easier?
Look, we get it. Reading about all these strategies is one thing, but actually implementing them consistently while running your real estate business? That’s where most agents get stuck. You know you need to market yourself, but finding the time to create content, write captions, design graphics, and plan campaigns can feel overwhelming.
That’s exactly why we created Restate Social – a marketing membership designed specifically for real estate agents who want to stay consistent with their marketing without spending hours every week creating content from scratch.
Here’s what you get every single month:
Daily Social Media Made Easy
- 30 ready-to-post social media posts with engaging captions
- All content is real estate focused and designed to attract both buyers and sellers
- Canva templates included so you can customize everything with your branding
Email Marketing That Converts
- 2 professionally written email newsletters each month
- Templates you can personalize and send to your database
Direct Mail That Gets Noticed
- Local mailer newsletter template to stay top-of-mind in your target neighborhoods
- 2 eye-catching postcards each month for farming or follow-up campaigns
- All designs are professionally created, just customize and print!
Lead Generation Tools
- Monthly lead magnet – a 20+ page value-packed guide your audience will actually want
- Topics like “First-Time Buyer’s Guide” or “Selling in Today’s Market”
- Designed to capture leads and position you as the local expert
Video Content Strategy
- 10 Reels ideas with step-by-step filming instructions
- 1 YouTube video idea complete with script and strategy that takes the guesswork out of video marketing
The Marketing Vault
- Access to our library of marketing materials whenever you need them
- Door hangers, brochures, flyers, listing presentations, and more
The best part? Everything is customizable in Canva, so you can add your photos, your branding, and your local market information. It’s like having a marketing team without the marketing team budget.
Instead of spending your evenings trying to come up with social media posts or wondering what to send your email list, you can focus on what you do best – working with clients and building relationships. The marketing happens consistently in the background, positioning you as the active, professional agent in your market.
If you’re tired of inconsistent marketing or spending too much time creating content, Restate Social might be exactly what you need to take your business to the next level this summer. Join here!
