With summer coming to an end, kids going back to school, and a shifting real estate market, you may be wondering how you can make your real estate marketing pop as we move into August.
We’re sharing our favorite August marketing ideas for the upcoming month so you can keep adding new leads to your pipeline and listing homes well into the fall!
Note: All of the templates referenced below are available to Restate Social members.
Downsizing Guide For Home Buyers
Create a guide that’s specific to a smaller segment of the real estate market – in marketing, we call this “finding a niche.” By creating a guide that’s for a specific buyer or seller, you’re able to create content that feels as if you are speaking right to them! This means your messaging will be extra impactful. Create a guide and print it to give out at open houses or send it digitally to new clients!
Bonus Tip: Use your guide to get new leads by using it as a “lead magnet.” This means you’re giving something away in order to attract contact information. You can use this guide to attract leads in social media posts, Facebook ads, or anywhere online! Just have leads fill out a form with their email address and then send them the guide.
Strategic Social Media Posts
Don’t slack on your social media this August! The market is still hot and there’s lots of leads to still attract! Social media tends to be a long game, with potential buyers and sellers looking at your content well in advance before they make the decision to buy, sell or refer. So keep your social media in tip-top shape with strategic posts that show your knowledge and value, spark a conversation, and keep you top of mind.
August Real Estate Email Marketing
Email marketing is such a powerful tool for real estate agents, but one that is often overlooked or underutilized! Getting a lead onto your email list is the perfect way to continue to market to them. Similarly to social media, most leads won’t be ready to make a decision the moment they find your content. This gives you an amazing opportunity: to help them get to know you, like you, and trust you so that when it’s time to make that decision to buy or sell, you’re top of mind! Do this by sending regular email newsletters – our members get 2 templates each month to send. This is a great frequency, and gives you the chance to share seasonal information and advice!
August Mail Marketing Materials
Don’t underestimate the power of real estate mail marketing! There’s a reason this has been a staple in marketing for decades: it works. All it takes is one piece of mail to arrive right as a buyer or seller is making the decision to make a move and boom! You have a hot lead. Sending frequent mail marketing in addition to your digital marketing creates a well-rounded and successful marketing strategy that gets your name and brand front & center with people in your area. With the distractions of daily life, it’s essential to have multiple marketing channels to make sure potential leads are seeing your name over and over again!
August Real Estate Instagram Reels
Every solid social media strategy these days needs to include a few monthly Reels! You can share anything real estate related, or show viewers what it’s like being a real estate agent behind the scenes. Check out this Reel idea we’ve got for our members this month:
Want To See What Luxury Looks Like In [City]?
Looking to make a splash on social media? Showcasing luxury listings are always a winning strategy. You attract both luxury client leads as well as general buyer eyes on your content. After all, everyone loves looking at beautiful homes! Just make sure to get permission from the listing agent for videos if it’s not one of your properties you’re listing.
Note: Our members get 8 Reel ideas + step-by-step instructions and captions every month to make Reel creation easy!
All of the above templates are available to Restate Social members. If you’re interested in leveling up your real estate marketing without sacrificing your time, join the Restate Social membership!