September is here and in most places, we’re just starting to get that little bit of fall-feeling in the air! With a shifting market, it’s time to get your fall real estate marketing in order!
This time of year is when people are starting to get cozy and comfortable – kids are back in school, the summer heat is breaking, and soon, the leaves will be changing and making every listing look that much better. So if you’re looking to boost your September real estate marketing for the fall season ahead, attract new fall real estate listings and home buyer clients, read on for our best September real estate marketing ideas!
The Ultimate Guide to Fall in Your City
When the weather cools off, people start looking for things to do around town – especially fall-themed activities! Make a guide that details all of the great things to do in your city this fall, nearby attractions and places to see changing fall foliage, and the hottest spots around town to grab a drink or a bite.
You can use this guide to pass out at open houses, send digitally to potential buyers moving to the area, or, even better, use it as a lead magnet to attract new buyer client leads.
Restate Social Members: you can access and customize your pre-designed 13-page Ultimate Guide to Fall in [City] Guide in your dashboard!
Sweater Weather Listings
Share a list of your favorite fall listings on social media, in a mailer, or in an email newsletter! Feature listings that feel cozy and perfect for fall, using autumnal language in your descriptions. Don’t forget to share any neighborhood amenities or location benefits (including it being a great place to experience the fall foliage) to help buyers see why they’re special!
September Market Update
It’s always a good idea to inform buyers, sellers, and people in the area about the current state of the market. Especially with a looming potential interest rate cut and a lot of media-induced fears circulating about a cooling market, sharing the truth of what you’re seeing in your area will offer some great insights and position yourself as a true market expert!
Share a video or social media post detailing the current market trends and predictions for the fall season.
Restate Social members: This month’s pre-designed mailer helps you share a market update, as well as other great information like upcoming events, September home maintenance tips, and shares why Fall is a great time to buy a new home – perfect for sending out to zip codes of potential leads or for door knocking!
"Back to School, Back to Homes" Promo
With kids heading back to school, home buyers are reminded of how important school districts and location are to them. Highlight homes near good schools and create a theme around getting back into the routine with a new home.
Do this with social media posts, your email newsletter this month, or by sending out a mailer centered on this concept.
September Social Media Posts
Whether you’re getting consistent engagement or leads on Instagram or not, having a strong social media presence is essential in today’s real estate world. It makes you look professional, knowledgeable, and savvy! And believe us, whether they’re liking your posts or not, home buyers and sellers are looking at your social media posts and presence to get to know you, your value, and if you’re skilled at marketing.
Make sure they like what they see by posting beautifully designed social media posts, engaging captions that help them get to know you and what you bring to the table, and sharing Instagram Reels that help buyers get to know the area and envision themselves there, and sellers get a glimpse of how you could market their home.
Restate Social members: You have 8 Instagram Reels planned for you this month, and daily social media posts and captions already designed and ready to go – access and customize them in your dashboard!
Local Fall Events
Share a social media post or send an email to your list about upcoming fall festivals, farmer’s markets, or fun community events in your area.
Want to level this idea up? Make magnets that have all of the best fall activities and upcoming events in your area and send them to entire zip codes in your target neighborhoods (use Every Door Direct Mail at the Post Office or a specialized service). This will ensure your magnet goes right on their refrigerator and is seen all fall – don’t forget your name & branding!
Autumn Neighborhoods Instagram Reel
Reels offer a very engaging way for potential buyers to experience an area and what it’d be like living there, making it the perfect medium to feature neighborhoods this fall and entice buyers to make a move!
Showcase a neighborhood in your area that looks especially beautiful during the fall months, is popular with buyers, or is in your target price range for your ideal client. Sharing what the neighborhood looks like in addition to information about it is a great way to attract both buyers and sellers. Share what makes it special, any neighborhood amenities, benefits of its location, and real estate stats like price point and average days on market.
Restate Social members: This is one of your 8 planned Instagram Reels this month, you can access the instructions and matching caption in your dashboard!
Pumpkin Spice & Property Tours
Do a themed open house or parade of homes (this is especially great if there are a few listings in one neighborhood) and offer complimentary pumpkin spiced lattes or an apple cider station. This not only helps the listing feel extra warm and cozy on a chilly day, but helps your open house stand out and makes you look more unique as an agent!
September Email Newsletter
If you’ve read any of our other blog posts about real estate marketing, you’ll see that we are big fans of email marketing and think it’s a highly valuable but under leveraged tool by real estate agents! As one of the very best ways to continue to build your relationship with your contacts, it’s the perfect place to stay top of mind and showcase your value as an agent.
Create an email newsletter that goes out once or twice a month that’s full of helpful information like upcoming local events, fall decorating ideas (everyone wants to make their home extra cozy in the fall!), buying a home in the fall and what to expect, featured listings and more!
Restate Social members: You can access your two email marketing newsletters this month in your dashboard (including the one pictured above!)
