When it comes to running your real estate business, it can feel like there’s SO much to keep track of. Fortunately, you can streamline your daily tasks, contact management and marketing with a great client relationship manager (CRM)!
If you’re not familiar, a CRM system is a software tool designed to help businesses manage interactions with customers, streamline processes, and improve profitability. For real estate professionals, a CRM can be a total game-changer, offering a centralized space to manage leads, track communications, automate marketing, and much more.
Take a look at what we think are the 10 best CRMs for Real Estate Agents in 2024 and pick one that will help you run your business more smoothly!
Do You Need a CRM?
If you’re looking for an all-in-one platform that helps you do all of these things below, it might be time to look into trying a CRM!
Lead Management: CRMs allow agents to capture, organize, and manage leads from various sources. This ensures that every potential client is accounted for and can be nurtured through the sales funnel.
Communication Tracking: CRMs record all interactions with clients, including emails, calls, and meetings. This historical data helps agents maintain consistent communication and build stronger relationships.
Task and Calendar Management: A CRM helps agents keep track of important tasks, appointments, and deadlines, ensuring that nothing slips through the cracks during a transaction.
Marketing Automation: With features like email marketing, drip campaigns, and social media integration, CRMs help agents maintain a consistent presence and engage with clients effectively.
Data Analysis and Reporting: CRMs provide insights into sales performance, client behavior, and market trends. These analytics enable agents to make informed decisions and optimize their strategies.
Document Management: CRMs store and organize essential documents, making it easy for agents to access and share files with clients and colleagues.
10 Best Real Estate CRMs
Follow Up Boss
Follow Up Boss is a powerful CRM designed specifically for real estate professionals. It offers advanced lead management features, seamless integrations with major lead sources, and robust communication tools. With its intuitive interface and automation capabilities, Follow Up Boss helps agents nurture leads and close deals efficiently.
Features: Advanced lead management, automated follow-ups, email and text messaging, robust integrations.
Pricing: Starts at $69 per user/month. A 14-day free trial is available.
HubSpot CRM
HubSpot CRM is a free, versatile CRM platform that offers robust lead management and marketing automation tools and is a favorite of both small and large businesses alike. While not exclusively designed for real estate, its flexibility and integration capabilities make it a valuable option for agents.
Features: Contact management, sales pipeline stages, email tracking, live chat & chatbot, social media management, task tracking and more.
Pricing: $0-800/month depending on plan. The free plan will likely be sufficient for most agents!
BoomTown
BoomTown offers a suite of tools for lead generation, CRM, and marketing automation. Its Smart-Drip feature uses AI to send personalized follow-up messages, while its robust reporting tools provide insights into team performance and lead engagement.
Features: Lead generation, CRM, Smart-Drip email campaigns, comprehensive reporting tools.
Pricing: Starts at $1,000 per month, depending on the package. Custom pricing for larger teams.
LionDesk
LionDesk is known for its user-friendly interface and affordability. It offers a range of features, including video email and text messaging, automated follow-ups, and customizable pipelines. LionDesk is an excellent choice for agents looking for a cost-effective solution.
Features: User-friendly interface, video email and text messaging, automated workflows, customizable pipelines.
Pricing: Starts at $25 per user/month. A 30-day free trial is available.
Realvolve
Realvolve stands out with its workflow automation and customizable templates. It allows agents to create personalized workflows for different client types and transactions, ensuring a consistent and efficient process. Realvolve’s powerful CRM features help agents stay organized and connected.
Features: Workflow automation, customizable templates, transaction management, powerful CRM tools.
Pricing: Starts at $79 per user/month. A 14-day free trial is available.
Chime
Chime is an all-in-one platform that offers CRM, IDX website integration, and marketing automation. It includes a powerful AI-driven lead scoring system that helps agents prioritize high-quality leads. Chime’s mobile app allows agents to manage their business on the go.
Features: All-in-one CRM, AI-driven lead scoring, IDX website integration, marketing automation.
Pricing: Starts at $499 per month for teams. Custom pricing for individual agents.
Propertybase
Propertybase combines CRM, lead generation, and back-office management into one platform. Its Salesforce-powered CRM offers robust features for managing leads, tracking communications, and analyzing data. Propertybase is ideal for larger real estate teams and brokerages.
Features: CRM, lead generation, back-office management, Salesforce-powered platform.
Pricing: Starts at $79 per user/month. Custom pricing available for larger teams.
Wise Agent
Wise Agent offers an array of features, including lead management, transaction management, and marketing automation. Its integration with other popular tools and platforms makes it a versatile choice for agents looking to streamline their operations.
Features: Lead management, transaction management, marketing automation, integration with popular tools.
Pricing: Starts at $29 per user/month. A 14-day free trial is available.
RealtyJuggler
RealtyJuggler is a simple yet effective CRM that offers essential features for real estate agents. It includes lead management, task management, and document storage. RealtyJuggler’s affordability and ease of use make it an excellent option for solo agents and small teams.
Features: Simple CRM, lead management, task management, document storage.
Pricing: $179 per year per user. A 90-day free trial is available.
Top Producer
Top Producer has been a trusted name in real estate CRMs for many years. It offers a range of features, including lead management, contact management, and marketing automation. Its integration with MLS systems and lead providers makes it a popular choice among agents.
Features: Lead management, contact management, marketing automation, MLS integration.
Pricing: Starts at $40 per user/month. A 14-day free trial is available.
